Why is branding crucial in any company?

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Every major company in the world can be identified by simply looking at their logo. This is why corporations pour millions of dollars toward branding efforts. Do keep in mind that branding is more than just coming up with a logo. Here are some key reasons why branding is crucial for any company.


Branding is an encompassing element that is founded on customer experience. When a person sees a company logo, they can already tell what the brand is all about. In the tech industry, Apple stands out as a premium brand just by looking at its logo. It’s clean, simple, and attractive. The same characteristics can be seen throughout the entire company. From its website and products to its staff uniforms, branding is translated to every type of service the company offers.

Image source: rsm.nl

Branding also promotes recognition. If your company is in a field with hundreds of competitors, standing out can save the business. If your brand is easy to recognize and understand, customers will more likely be drawn to it. Just make sure the product can live up to the brand and customer’s expectations.


Lastly, branding isn’t just for external publics. While customers trust the brand, employees are given directions by the brand. They become ambassadors of the brand and all it stands for. Without a good philosophy behind the brand, it would be difficult to believe in the brand itself.


To build a culture of excellence within the workplace— this is the primary goal of Emile Haddad as a business consultant based in Seattle, Washington. He pursues the said objective by, among others, resolving cultural prejudices in the office and inspiring workers to perform their job harmoniously with others. To know more about his work and advocacies, visit this Facebook page.