In a rush to gain positive brand image, many businesses today resort to public relations (PR) to increase their market reach and to boost the sales of their products or services. Of this, a common misconception is that companies need to shell out a huge budget to get their message out to the public.
If this how you perceive PR, think again. Here are some budget-friendly PR strategies to help your business:
Build good relationships. The key in creating a good communications strategy is to connect with the right people. Even if you do not own a robust media list, companies today can still gain connections by making friends with industry influencers. To achieve this, you must identify the appropriate outlets and reporters who cover your industry and market. Reach out by inviting them for coffee or dinner. Make friends and build long-term relationships.
Draft a good story. Journalists want a good story. Hence, it is important to focus on your story angles and message before pitching them to the media. According to Rion Harman, head of marketing for MakeSpace, an on-demand storage and delivery service, companies need to be straightforward with their goal, purpose and vision. It is through this that entrepreneurs can draft a PR strategy that contains timely and interesting stories.
Distribute multimedia releases. Long-term strategic planning is pertinent to reach a large number of media outlets via digital and traditional media. Know the right media outlets and journalists who might be interested in your story and try to adapt to their type of medium, whether they are in radio, TV, or online. Therefore, it is important to send your press releases in different formats.
Storytelling and human relationships are the heart of PR. Therefore, it is important to maximize all your opportunities to get your story out to the public.
Emile Haddad is a Seattle-based business coach who promotes awareness of ‘the heart of the business’ by bridging the gap between the commercial and the cultural dynamics found in a given organizational setting. Learn more about leadership and success by subscribing to this blog.
If this how you perceive PR, think again. Here are some budget-friendly PR strategies to help your business:
Build good relationships. The key in creating a good communications strategy is to connect with the right people. Even if you do not own a robust media list, companies today can still gain connections by making friends with industry influencers. To achieve this, you must identify the appropriate outlets and reporters who cover your industry and market. Reach out by inviting them for coffee or dinner. Make friends and build long-term relationships.
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| Image source: everything-pr.com |
Draft a good story. Journalists want a good story. Hence, it is important to focus on your story angles and message before pitching them to the media. According to Rion Harman, head of marketing for MakeSpace, an on-demand storage and delivery service, companies need to be straightforward with their goal, purpose and vision. It is through this that entrepreneurs can draft a PR strategy that contains timely and interesting stories.
Distribute multimedia releases. Long-term strategic planning is pertinent to reach a large number of media outlets via digital and traditional media. Know the right media outlets and journalists who might be interested in your story and try to adapt to their type of medium, whether they are in radio, TV, or online. Therefore, it is important to send your press releases in different formats.
Storytelling and human relationships are the heart of PR. Therefore, it is important to maximize all your opportunities to get your story out to the public.
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| Image source: frontline-online.net |
Emile Haddad is a Seattle-based business coach who promotes awareness of ‘the heart of the business’ by bridging the gap between the commercial and the cultural dynamics found in a given organizational setting. Learn more about leadership and success by subscribing to this blog.
