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Corporate cultures, then, are embedding the innovative mindset within the walls of the workplace for some good old intrapreneurship. Joint ventures and public-private partnerships are well and good for funding the ideas of others, but a company that can file its own patents for a novel idea will definitely rule the market. The largest example is Google, with its sprawling campus of inspirational air. Employees are encouraged to go off at certain periods in search for the next big thing, at paid company hours.
Image Source: businessinsider.com |
Even then, the jewels of thought are washed ashore only as often. Google does not roll out a stellar new product every month, which would have meant that brilliant employee pitches are coming in every day and being piloted with supreme speed. But it's the small things in the Google environment of products that give clues about the company's inherent dynamism. A new Gmail format is just as telling as Google Glass of the hum of in-house activity.
Image Source: ideachampions.com |
Emile Haddad is a Seattle-based business consultant with modern insights on leadership and innovation. Visit this blog for new ideas about professional life and entrepreneurship.
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